About Hawk

hawkins-jan-2017I am Matthew A. Hawkins, PhD. I started this site to store and share the stuff I’m surprisingly susceptible to. This includes:

List of Survey Scales
My Research Interests
My Teaching Interests

The rest of this page tells you a little about me. I am an Assistant Professor of Marketing at ICN Business School in Nancy, France. My research pages tells you about my research interests. The content on the other pages should give you a good idea of my other interests. Other potentially important information: I am a Libra. I was raised in Perrysburg, Ohio. I am an aspiring vegan and, like you, I radiate energy.

Please read my timeline to learn more about me. Or, you can download my CV here (Hawkins, Matthew CV – Mar 2020).


2019: Became Associate Editor at the Journal of Strategic Marketing.

February 2019: Became Maître de conférences.

March 2016: Assistant Professor of Marketing at ICN Business School.

Fall 2015: Tried to start a crowd-sourced lobbying firm, called OLobby. I moved to Clarendon, Va and would go down to The Hill and advocate for a handful of bills that promoted peace, lowered prescription drug costs, reduced pollution, and increased access to higher education.

Summer 2015: Visiting instructor at the University of California-Irvine.

May 2015: Successfully defended my Doctor of Philosophy: Business Administration, focused on Marketing Management at ESADE Business School, Ramon Llull University.
             Dissertation: An Investigation into Consumers’ Relationship with Their Consumption Activities
             Advisers: Ann Majchrzak (University of Southern California) &
Jatinder Jit Singh (ESADE Business School)
              External Committee: Jim McAlexander (Oregon State University),
John Schouten (Aalto University), &
Joan Manel Batista-Foguet (ESADE Business School)

Jan-June 2014: Visiting Scholar at Aalto University, Helsinki, Finland, under Prof. John Schouten.

Fall 2013: Visiting Instructor at the Walton College of Business, University of Arkansas.

Summer 2013: Visiting Instructor at the Merage School of Business, University of California-Irvine.

Spring 2013: Visiting Instructor at the Universidade Nova de Lisboa, Portugal.

Summer 2012: Visiting Instructor at the Walton College of Business, University of Arkansas.

Jan-June 2012: Visiting Scholar at the Merage School of Business, University of California-Irvine, under Prof. Alladi Venkatesh.

Sept 2010: Earned my MRes and started the Phd program at ESADE.

Sept 2009: Started MRes program at ESADE Business Scchool, Barcelona, Spain.

Aug 2009: Left NP.

Nov 2006: Became Research Assistant at Newport Partners, LLC in Davidsonvile, Md.

Fall 2006: Moved to southern Maryland.

Aug 2006: Graduate Summa Cum Laude with my M.Ed specializing in Curriculum and Instruction from BGSU.
                  Adviser: Leigh Chiarelott (University of Toledo)Eastwood Badge 2004-2005

Summer 2006: Stopped volunteering with ZooTeens.

Spring 2006: Student taught at Eastwood High School in Pemberville, Ohio.
* 5 classes of freshman American History.

Fall 2005: Ran an unsuccessful campaign for City Council in my hometown of Perrysburg, Ohio. (Link to Toledo Blade article)

Spring 2004: Started volunteering for the Toledo Zoo’s ZooTeen, Roots & Shoots program.

2004: Started Masters in Education at Bowling Green State University.

Jan 2004: Stopped drinking alcohol.

Fall 2003: Taught English in Madrid, with Doc.

May 2003: Left Jane Goodall Institute.

Spring 2002: Promoted to Roots & Shoots Membership Coordinator, working with Jackie Little and Jeanne McCarthy.

September 2001: Started internship with Roots & Shoots at the Jane Goodall Institute working under Casy Calver.

Nov 2001: Became a vegetarian.

Summer 2001: Graduated from West Virginia University
* BSBA: Marketing. 1st in Business School
* BA: Political Science. Cum Laude

Debate picture
WVU Student Body President Debate

Spring 2000: Launch unsuccessful bid for WVU Student Body President, with Sam Olds. (see photo)

Aug 1997: Started undergrad at West Virginia University.

Summer 1996: Perrysburg High School graduation.