Publications

Here is a list of my publications.
Please respect any copyrights on my published work, use them for personal, learning purposes and not for commercial purposes.

PEER-REVIEWED PUBLICATIONS

Hawkins, Matthew A. (2019). The Effect of Activity Identity Fusion on Negative Consumer Behavior. Psychology & Marketing. 36(4), 395-409.

Hawkins, Matthew A. (2018). Researching and Marketing to Consumption Collectives. International Journal of Market Research. 60(5), 517-530.

Hawkins, Matthew A. (2017). Brand network communities: Leveraging brand relationships within the supply-chain. Journal of Brand Management. 24(6), 516-521.

Shin, Joonho, Mendoza, Xavier, Hawkins, Matthew A., & Choi, Changbum. (2017). The Relationship between Multinationality and Performance: Knowledge-Intensive vs. Capital-Intensive Service Micro-Multinational Enterprises. International Business Review. 26(5), 867-700. DOI: 10.1016/j.ibusrev.2017.02.005.

Jiang, Tzuu Hwa, Cheng, Li Min, & Hawkins, Matthew A. (2017). A study of regulatory policies and relevant issues concerning E-cigarette use in Taiwan. International Journal of Health Planning and Management. 33(1), 119-130.

Hawkins, Matthew A. (2015). Hawkins (2015) Market identification to generation_A practice theory market orientation. Journal of Strategic Marketing. 23(2), 112-121.

Hawkins, Matthew A. & Rezazade, Mohammad H. (2012). Hawkins & Rezazade-2012_Knowledge boundary spanning process-Synthesizing four spanning mechanisms. Management Decision. 50(10), 1800-1815.

Hawkins, Matthew A. & Saleem, Fathima Z. (2012). The Omnipresent Personal Narrative: Story Formulation and the Interplay Among Narratives. Journal of Organizational Change Management. 25(2), 204-219.

TEXTBOOK CHAPTERDiversity_In_Eurpoean_Marketing_cover

Franch, Joseph; Gruber, Verena, & Hawkins, Matthew A. (2012). Migration and Minorities in Europe (Chapter 1). In Diversity in European Marketing: Texts and Cases. Eds. Rudolph, T., Schlegelmilch, B., Franch, J., Bauer, A., & Meise, J. N. Springer Gabler.