Here is a list of my publications.
Please respect any copyrights on my published work, use them for personal, learning purposes and not for commercial purposes.


Hawkins, Matthew A. (Forthcoming). The impact brand communities and need for belonging have on counterfeit consumption. Journal of Retailing and Consumer Service.

Hawkins, Matthew A. & Rome, Alexandra S. (Forthcoming). Hawkins & Rome 2019 Identity relevant possessions. Journal of Strategic Marketing.

Hawkins, Matthew A. (2019). The Effect of Activity Identity Fusion on Negative Consumer Behavior. Psychology & Marketing. 36(4), 395-409.

Hawkins, Matthew A. (2018). Researching and Marketing to Consumption Collectives. International Journal of Market Research. 60(5), 517-530.

Hawkins, Matthew A. (2017). Brand network communities: Leveraging brand relationships within the supply-chain. Journal of Brand Management. 24(6), 516-521.

Shin, Joonho, Mendoza, Xavier, Hawkins, Matthew A., & Choi, Changbum. (2017). The Relationship between Multinationality and Performance: Knowledge-Intensive vs. Capital-Intensive Service Micro-Multinational Enterprises. International Business Review. 26(5), 867-700. DOI: 10.1016/j.ibusrev.2017.02.005.

Jiang, Tzuu Hwa, Cheng, Li Min, & Hawkins, Matthew A. (2017). A study of regulatory policies and relevant issues concerning E-cigarette use in Taiwan. International Journal of Health Planning and Management. 33(1), 119-130.

Hawkins, Matthew A. (2015). Hawkins (2015) Market identification to generation_A practice theory market orientation. Journal of Strategic Marketing. 23(2), 112-121.

Hawkins, Matthew A. & Rezazade, Mohammad H. (2012). Hawkins & Rezazade-2012_Knowledge boundary spanning process-Synthesizing four spanning mechanisms. Management Decision. 50(10), 1800-1815.

Hawkins, Matthew A. & Saleem, Fathima Z. (2012). The Omnipresent Personal Narrative: Story Formulation and the Interplay Among Narratives. Journal of Organizational Change Management. 25(2), 204-219.

TEXTBOOK CHAPTERDiversity_In_Eurpoean_Marketing_cover

Franch, Joseph; Gruber, Verena, & Hawkins, Matthew A. (2012). Migration and Minorities in Europe (Chapter 1). In Diversity in European Marketing: Texts and Cases. Eds. Rudolph, T., Schlegelmilch, B., Franch, J., Bauer, A., & Meise, J. N. Springer Gabler.