Anticipated Conflicting Responses

Anticipated Conflicting Responses

Did you suspect that there was some positive (negative) information about this “Product” that was not presented in the message?

1 = Never thought that & 7 = Fully thought that

Source: The moderating role of dialecticism in consumer responses to product information. Haizhon Wang, Rajeev Batra & Zengxiang Chen. Journal of Consumer Psychology, 26(3), 2016 381-394