Attitude Toward Blogger Post

Attitude Toward Blogger Post

  1. I think this blog post/article tells the truth
  2. I don’t believe in what the blogger wrote in this article (r)
  3. I can learn the real product information from this blog post/article
  4. After reading this blog post/article, I have been accurately informed about the product information

1= Strongly Disagree & 7= Strongly Agree

Source: Consumer attitudes toward blogger’s sponsored recommendations and purchase intentions: the effect of sponsorship type, product type, and brand awareness. Long-Chuan Lu, Wen-Pin Chang, Hsiu-Hua Chang. Computers in Human Behavior, 2014, Vol 34, p. 258-266