Attitudinal Loyalty
- You will say positive things about your bank
- You always consider your bank as your first choice
- You consider yourself to be a loyal patron of your bank
Title: A model of customer loyalty and corporate social responsibility
Author(s) & Year: Rujirutana Mandhachitara & Yaowalak Poolthong (2011)
Journal: Journal of Services Marketing, 25/2 (2011) 122–133
