Attitudinal Loyalty – Bank

Attitudinal Loyalty

  1. You will say positive things about your bank
  2. You always consider your bank as your first choice
  3. You consider yourself to be a loyal patron of your bank

Title: A model of customer loyalty and corporate social responsibility
Author(s) & Year: Rujirutana Mandhachitara & Yaowalak Poolthong (2011)
Journal: Journal of Services Marketing, 25/2 (2011) 122–133