Believability of Scenario

Believability of Scenario

Using the scales below, rate your overall impression of the believability of the blog and blogger scenario presented in the study:

Not Believable 1……7 Believable
Not credible 1………7 Credible
Not convincing 1…..7 Convincing
Unlikely 1……………..7 Likely

Source: Nothing can tear us apart: the effect of brand identity fusion in consumer-brand relationships. Jhih-Syuan Lin & Yongjung Sung (2014). Psychology and Marketing, Vol 31(1), 54-69, 2014, p. 54-69.