Blogger Trust

Blogger Trust

  1. I trust this blogger
  2. This blogger is predictable
  3. This blogger is dependable
  4. This blogger is reliable
  5. This blogger is truthful
  6. This blogger is competent
  7. This blogger has integrity
  8. This blogger is responsive
  9. I rely on this blogger
  10. This is an honest blogger
  11. This blogger is safe

1= Strongly Disagree to 7= Strongly Agree

Adapted from: On the dangers of pulling a fast one : Advertisement disclaimer speed, brand trust, and purchase intention. Kenneth C. Herbst, Eli J. Finkel, David Allan, Gráinne M. Fitzsimons. Journal of Consumer Research, 38(Feb), 2012 909-919