Blogger Trust
- I trust this blogger
- This blogger is predictable
- This blogger is dependable
- This blogger is reliable
- This blogger is truthful
- This blogger is competent
- This blogger has integrity
- This blogger is responsive
- I rely on this blogger
- This is an honest blogger
- This blogger is safe
1= Strongly Disagree to 7= Strongly Agree
Adapted from: On the dangers of pulling a fast one : Advertisement disclaimer speed, brand trust, and purchase intention. Kenneth C. Herbst, Eli J. Finkel, David Allan, Gráinne M. Fitzsimons. Journal of Consumer Research, 38(Feb), 2012 909-919