Brand Attitude

Please indicate your agreement or disagreement with the following statemetns

I trust the company which makes (parent brand)
I like the company which makes (parent brand)
I would feel proud to own products from the company which makes (parent brand)
There are reasons to buy this brand over competitors
This brand has personality
This brand is different competing brands

1 – strongly disagree    7 – strongly agree

Source: Brand extension strategies: perceived fit, brand type, and culture influences. Buil, de Chernatony & Hem, European journal of Marketing, Vol 43, 11/12 2009