Brand Attitude
What is your global evaluation of this brand
- Negative/positive
- Dislike/like
- Unfavorable/favorable
Source: Morhart, F., Malär, L., Guevremont, A., Girardin, F., & Grohmann, B. (2015). Brand authenticity: An integrative framework and measurement scale. Journal of Consumer Psychology, 25(2), 200-218.
