Brand Attitude

Brand Attitude

What is your global evaluation of this brand

  1. Negative/positive
  2. Dislike/like
  3. Unfavorable/favorable

Source: Morhart, F., Malär, L., Guevremont, A., Girardin, F., & Grohmann, B. (2015). Brand authenticity: An integrative framework and measurement scale. Journal of Consumer Psychology25(2), 200-218.