Brand Emotional Strength

Brand Emotional Strength

“My emotional attachment to the brand is:

1 (weak) to 7 (strong)
1 (low) to 7 (high)
1 (little) to 7 (a lot)

Source: Thomson, M., MacInnis, D. J., & Whan Park, C. (2005). The ties that bind: Measuring the strength of consumers’ emotional attachments to brands.Journal of Consumer Psychology15(1), 77-91.