Brand Equity

1. It makes sense to buy XYZ instead of any other brand, even if they are the same
2. Even if another brand has same features as XYZ, I would prefer to buy XYZ
3. If there is another brand as good as XYZ, I prefer to buy XYZ
4. If another brand is not different from XYZ in any way, it seems smarter to purchase XYZ

7 point, Likert-type scales, strongly disagree (1) to strongly agree (7).
Title: Re-examining the effect of service recovery: the moderating role of brand equity
Author(s) & Year: Min-Hsin Huang (2011)
Journal: Journal of Services Marketing, 25/7 (2011) 509–516