Brand Self-Connection Prominence

Brand Self-Connection Prominence

Instructions

Thinking about your favorite activity, answer the following questions using any number from 1 to 7.

1 indicates not at all. 7 indicates to a great extent. You may use any number, including 1 and 7.

*To what extent are your thoughts and feelings toward your focal brand often automatic, coming to mind seemingly on their own?
*To what extent do you your thoughts and feelings toward your focal brand come to you naturally and instantly?

Source: Whan Park, C., MacInnis, D. J., Priester, J., Eisingerich, A. B., & Iacobucci, D. (2010). Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers. Journal of Marketing74(6), 1-17.