Brand Trust

Brand Trust

  1. I trust this brand
  2. This brand is predictable
  3. This brand is dependable
  4. This brand is reliable
  5. This brand is truthful
  6. This brand is competent
  7. This brand has integrity
  8. This brand is responsive
  9. I rely on this brand
  10. This is an honest brand
  11. This brand is safe

1= Strongly Disagree & 7= Strongly Agree

Source: On the dangers of pulling a fast one : Advertisement disclaimer speed, brand trust, and purchase intention. Kenneth C. Herbst, Eli J. Finkel, David Allan, Gráinne M. Fitzsimons. Journal of Consumer Research, 38(Feb), 2012 909-919