Brand Trustworthiness

Brand Trustworthiness

  1. This brand delivers what it promises
  2. This brand’s product claims are believable
  3. Over time, my experience with this brand have led me to expect it to keep its promises, no more and no less
  4. This brand has a name you can trust
  5. This brand doesn’t pretend to be something it isn’t

1= Strongly Disagree & 7= Strongly Agree

Source: Morhart, F., Malär, L., Guevremont, A., Girardin, F., & Grohmann, B. (2015). Brand authenticity: An integrative framework and measurement scale. Journal of Consumer Psychology, 25(2), 200-218.