Consumer Innate Innovativeness

Consumer Innate Innovativeness

IN1: “In general, I am among the first to buy new products when they appear on the market.”
IN2: “I enjoy taking chances in buying new products.”
IN3: “I am usually among the first to try new brands.”
IN4: “When I see a new product on the shelf, I’m reluctant to give it a try.” (R)
IN5: “I am very cautious in trying new products.” (R)
IN6: “I rarely buy brands about which I am uncertain how they will perform.” (R)
IN7: “If I like a brand, I rarely switch from it just to try something new.” (R)
IN8: “I do not like to buy a new product before other people do.” (R)

Source: Lam, S. K., Ahearne, M., Hu, Y., & Schillewaert, N. (2010). Resistance to brand switching when a radically new brand is introduced: A social identity theory perspective. Journal of Marketing, 74(6), 128-146.