- I am willing “to go the extra mile” to work with [Target].
- I have a desire to maintain this relationship.
- I view the relationship with [Target] as a long-term partnership.
Seven-point scales anchored by 1 = “strongly disagree” and 7 = “strongly agree”
Title: The Role of Customer Gratitude in Relationship Marketing
Author(s) & Year: Robert W. Palmatier, Cheryl Burke Jarvis, Jennifer R. Bechkoff, & Frank R. Kardes (2009)
Journal: Journal of Marketing, Vol. 73 (September 2009), 1–18