Customer Company Identification – Travel Agency
- I strongly identify with this travel agency.
- I feel good to be a customer of this travel agency.
- I like to tell that I am a customer of this travel agency.
- This travel agency fits well to me.
- I feel attached to this travel agency.
Seven-point scales anchored by 1 = “strongly disagree” and 7 = “strongly agree”
Title: Social Identity and the Service–Profit Chain
Author(s) & Year: Christian Homburg, Jan Wieseke, & Wayne D. Hoyer (2009)
Journal: Journal of Marketing, Vol. 73 (March 2009), 38–54
Adapted: Mael, Fred and Blake E. Ashforth (1992)