Emotional Attachment

Emotional Attachment

My emotional attachment to the brand is:
1 (weak) to 7 (strong),
1 (low) to 7 (high),
1 (little) to 7 (a lot).

“an attachment is an emo(p. 77)tion-laden target-specific bond between a person and a specific object. Attachments vary in strength, and stronger attachments are associated with stronger feelings of connection, affection, love, and passion” (Thomson, MacInnis & Park 2005, p. 77-78)

The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
Matthew Thomson, Deborah J. MacInnis, C. Whan Park (2005)
Journal of Consumer Psychology, 15(1), 77-91