Fairness – Distributive Fairness

Distributive Fairness

Overall, the outcomes I received from the service firm were fair.
•Given the time, money, and hassle, I got fair outcomes.
•I got what I deserved.

7pt – Strongly (dis)agree

Source: When customer love turns into lasting hate: The effects of relationship strength and time on customer revenge and avoidance. Yany Grégoire, Thomas M. Tripp, Renaud Legoux. Journal of Marketing, Vol 73(November), 2009, 18-32