Information Valence Manipulation Check

Information Valence Manipulation Check

How would you evaluate the product

  • Very Bad 1——–7 Very Good
  • Very Negative 1 ——– 7 Very Positive
  • Very Unfavorable 1 ———- 7 Very Favorable

Used to see if message content manipulation worked.

Source: The moderating role of dialecticism in consumer responses to product information. Haizhon Wang, Rajeev Batra & Zengxiang Chen. Journal of Consumer Psychology, 26(3), 2016 381-394