Involvement Check

Involvement Check

When reading the product description and answering the questions, you

  • Invested little energy 1 —- 7 Invested much energy
  • Had no interest 1 ——— 7 Had much interest

Source: The moderating role of dialecticism in consumer responses to product information. Haizhon Wang, Rajeev Batra & Zengxiang Chen. Journal of Consumer Psychology, 26(3), 2016 381-394