Loyalty – Restaurant

Loyalty

  1. I consider myself a loyal customer of this ______ restaurant.
  2. I consider ______ as my first choice when selecting fast-food.
  3. I consider myself a loyal customer of ______ in general.

Five-point Likert scales
Title: Extreme Makeover: Short- and Long-Term Effects of a Remodeled Servicescape
Author(s) & Year: Elisabeth C. Brüggen, Bram Foubert, & Dwayne D. Gremler (2011)
Journal: Journal of Marketing, Vol. 75 (September  2011), 71–87