Materialistic value orientation Scale

Materialistic value orientation Scale 


MVS_SUC1. I admire people who own expensive homes, cars, and clothes.

MVS_SUC2. Some of the most important achievements in life include acquiring material possessions.

MVS_SUC3. I like to own things that impress people.


MVS_CEN1. I enjoy spending money on things that aren’t practical.

MVS_CEN2. Buying things gives me a lot of pleasure.

MVS_CEN3. I like a lot of luxury in my life.


MVS_HAP1. My life would be better if I owned certain things I don’t have.

MVS_HAP2. I’d be happier if I could afford to buy more things.

MVS_HAP3. It sometimes bothers me quite a bit that I can’t afford to buy all the things I’d like.

*7-pt Likert: 1=Strongly Disagree to 7=Strongly Agree

Source:  Richins, M. L. (2004). The material values scale: Measurement properties and development of a short form. Journal of Consumer Research, 31, 209–219. doi:10.1086/383436 Richins, M. L., & Dawson, S. (1992). A consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19, 303–316. doi:10.1086/209304