Perceived Quality

Perceived Quality

Compared to other brands making similar products, the brand is of very high quality.
The brand is the best brand in its product class.
The brand consistently performs better than all other brands making similar products.

7pt (dis)agree scale

Source: Lam, S. K., Ahearne, M., Mullins, R., Hayati, B., & Schillewaert, N. (2013). Exploring the dynamics of antecedents to consumer–brand identification with a new brand. Journal of the Academy of Marketing Science41(2), 234-252.