Procedural Switching Costs
SWP1: “If I switched to another brand of cell phone, I might have to learn new routines and ways of using a new cell phone.”
SWP2: “If I switched to another brand of cell phone, it might be a real hassle.”
SWP3: “If I switched to another brand of cell phone, I might have to spend a lot of time finding a new cell phone.”
SWP4: “I cannot afford the time to get the information to fully evaluate other brands of cell phone.”
SWP5: “There are a lot of formalities involved in switching to a new brand of cell phone.”
seven-point Likert scale, anchored by “strongly disagree/strongly agree”;
Source: Lam, S. K., Ahearne, M., Hu, Y., & Schillewaert, N. (2010). Resistance to brand switching when a radically new brand is introduced: A social identity theory perspective. Journal of Marketing, 74(6), 128-146.