Propensity to Trust

Propensity to Trust (control in Lu et al. 2014)

  1. I generally trust other people
  2. It is easy for me to trust a person
  3. For me, trusting a person is not difficult
  4. My tendency to trust a person is high
  5. I tend to trust a person, even though I have little knowledge of him/her

1= Strongly Disagree & 7= Strongly Agree

Source: Consumer attitudes toward blogger’s sponsored recommendations and purchase intentions: the effect of sponsorship type, product type, and brand awareness. Long-Chuan Lu, Wen-Pin Chang, Hsiu-Hua Chang. Computers in Human Behavior, 2014, Vol 34, p. 258-266