Purchase frequency, Usage frequency, continue to use

Purchase frequency, Usage frequency, continue to use

How frequently do you use the focal brand?
1 not very often,   7 very often

How frequently do you purchase the focal brand?
1 not very often  7 very often

How likely are you to buy this brand in the future?
1 not very likely   7 very likely

Source: Völckner, F., & Sattler, H. (2006). Drivers of brand extension success. Journal of Marketing, 18-34