Purchase Intention
- I am likely to purchase this brand
1= Strongly Disagree & 7= Strongly Agree
Source: On the dangers of pulling a fast one : Advertisement disclaimer speed, brand trust, and purchase intention. Kenneth C. Herbst, Eli J. Finkel, David Allan, Gráinne M. Fitzsimons. Journal of Consumer Research, 38(Feb), 2012 909-919
