Purchase Intention

Purchase Intention

  1. I would consider buying this product
  2. I have no intention to buy this product (R)
  3. It is possible that I would buy this product
  4. I will purchase (brand) next time I need a (product)
  5. If I am in need, I would buy this (product)

1= Strongly Disagree &7= Strongly Agree

Source: Consumer attitudes toward blogger’s sponsored recommendations and purchase intentions: the effect of sponsorship type, product type, and brand awareness. Long-Chuan Lu, Wen-Pin Chang, Hsiu-Hua Chang. Computers in Human Behavior, 2014, Vol 34, p. 258-266