Rate the Reviewer Trust Cue
- On average, how had other people at the website rated this reviewer in terms of their trustworthiness?
1 = Not at all trustworthy & 5 = Extremely trustworthy
Source: When boastful word of mouth helps versus hurts social perceptions and persuasion. Grant Packard, Andrew D. Gershoff, David B. Wooten. Journal of Consumer Research, Vol 23, 2016, p. 26-43