Repatronage Intentions – Service Sector
- In the future, I intend to use services from XYZ
- If you were in the market for this service, how likely would you be to use those services from XYZ
- In the near future, I will not use XYZ as my provider
7 point, Likert-type scales, strongly disagree (1) to strongly agree (7).
Title: Re-examining the effect of service recovery: the moderating role of brand equity
Author(s) & Year: Min-Hsin Huang (2011)
Journal: Journal of Services Marketing, 25/7 (2011) 509–516