Repatronage Intentions – Service Sector

Repatronage Intentions – Service Sector

  1. In the future, I intend to use services from XYZ
  2. If you were in the market for this service, how likely would you be to use those services from XYZ
  3. In the near future, I will not use XYZ as my provider

7 point, Likert-type scales, strongly disagree (1) to strongly agree (7).
Title: Re-examining the effect of service recovery: the moderating role of brand equity
Author(s) & Year: Min-Hsin Huang (2011)
Journal: Journal of Services Marketing, 25/7 (2011) 509–516