Repeat Patronage Intentions (Behavioral Loyalty) – Banking Sector

Repeat Patronage Intentions (Behavioral Loyalty) – Banking Sector

  1. You will definitely keep using this bank
  2. You will use this bank the next time you need new service
  3. You will do most of your banking with this bank

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Title: A model of customer loyalty and corporate social responsibility
Author(s) & Year: Rujirutana Mandhachitara & Yaowalak Poolthong (2011)
Journal: Journal of Services Marketing, 25/2 (2011) 122–133