Repeat Patronage Intentions (Behavioral Loyalty) – Banking Sector
- You will definitely keep using this bank
- You will use this bank the next time you need new service
- You will do most of your banking with this bank
5-pt likert scale
Title: A model of customer loyalty and corporate social responsibility
Author(s) & Year: Rujirutana Mandhachitara & Yaowalak Poolthong (2011)
Journal: Journal of Services Marketing, 25/2 (2011) 122–133