Satisfaction with the Current Cellular Phone Service Provider
SAT1: “The service provider for my cell phone offers outstanding service quality.”
SAT2: “I am very satisfied with the service provider for my cell-phone.”
SAT3: “The service provider for my cell phone handles all of my complaints in a satisfactory manner.”
Seven-point Likert, anchored by “strongly disagree/strongly agree”
Source: Lam, S. K., Ahearne, M., Hu, Y., & Schillewaert, N. (2010). Resistance to brand switching when a radically new brand is introduced: A social identity theory perspective. Journal of Marketing, 74(6), 128-146.