Sponsorship Type & Disclosure Check

Sponsorship Type & Disclosure Check

What level of financial benefit did the blogger receive from (Brand) for writing this post?

1 through 5, plus 9 with

1 = No financial benefit – 3 = Moderate financial benefit – 5 = Substantial financial benefit – NA/9 = Uncertain or Not Mentioned

Source: Consumer attitudes toward blogger’s sponsored recommendations and purchase intentions: the effect of sponsorship type, product type, and brand awareness. Long-Chuan Lu, Wen-Pin Chang, Hsiu-Hua Chang. Computers in Human Behavior, 2014, Vol 34, p. 258-266