Trust of Salesperson
- This salesperson is honest
- This salesperson is someone I feel I can trust
- This salesperson is always upfront with me
- This salesperson never tries to mislead me
1= Strongly Disagree & 7= Strongly Agree
Source: Does it pay to beat around the bush ? The case of the obfuscating salesperson. Barbara Bickart, Maureen Morrin & S. Ratneshwar. Journal of Consumer Psychology, 25(4), 2015, 596-608