Trust of Salesperson

Trust of Salesperson

  1. This salesperson is honest
  2. This salesperson is someone I feel I can trust
  3. This salesperson is always upfront with me
  4. This salesperson never tries to mislead me

1= Strongly Disagree & 7= Strongly Agree

Source: Does it pay to beat around the bush ? The case of the obfuscating salesperson. Barbara Bickart, Maureen Morrin & S. Ratneshwar. Journal of Consumer Psychology, 25(4), 2015, 596-608