Trustworthiness/Competence of Salesperson
- is competent (competence)
- is an excellent source of information (competence)
- is knowledgeable (competence)
- is smart (competence)
- is honest (trust)
- is someone I feel I can trust (trust)
- is always upfront with me (trust)
- would never try to mislead me (trust)
1= Strongly Disagree to 7= Strongly Agree
Source: Does it pay to beat around the bush ? The case of the obfuscating salesperson. Barbara Bickart, Maureen Morrin & S. Ratneshwar. Journal of Consumer Psychology, 25(4), 2015, 596-608
Hawk Den 